Legal ยท Compliance
You own everything we make for you.
Plain-English breakdown of how content, avatars, AI disclosure, and MLS data work at Realest PDMA. The full version.
1. You own 100 percent of the content.
Every script, every video, every caption, and every piece of derivative work created for your account is your intellectual property. We retain no license to use, repurpose, or sell any of it. If you leave the service, the work product travels with you.
2. Your HeyGen avatar is exclusive to you.
The Photo Avatar V we train on your footage is locked to your account. It is never used on another client. We do not maintain a shared avatar pool. If you terminate, the avatar can be deleted on request and we provide written confirmation.
3. FTC AI disclosure handled per platform.
Every video posted through the system carries appropriate AI disclosure on the platform where it lives. Instagram, YouTube, Facebook, and TikTok each have their own disclosure standards, and we apply the right one for each. You stay compliant without thinking about it.
4. MLS data is read-only and licensed.
We do not republish raw MLS data. We use licensed read-only access to inform market commentary, which is then transformed into original content in your voice. Your brokerage compliance officer can review the full data flow.
Content ownership in detail
The client agreement assigns full ownership of all work product to you on creation. This includes scripts, edited video files, raw avatar renders, captions, hashtags, thumbnails, and any analytics or performance data tied to your account.
Realest PDMA retains no license, no derivative rights, and no portfolio rights to your content unless you grant them in writing. Showcase content for our marketing comes only from clients who explicitly opt in.
Avatar exclusivity in detail
When we train your HeyGen Photo Avatar V, the model weights are tied to your account. They are not shared, blended, or used as training data for other clients. The avatar is single-tenant by design.
On termination, you can request deletion of the avatar and the underlying training footage. We confirm deletion in writing within 30 days.
FTC AI disclosure in detail
The FTC has issued guidance that AI-generated likeness content posted publicly should be clearly disclosed. We follow that guidance. Our standard practice is platform-native disclosure: TikTok and Instagram both offer AI content tags, YouTube has labels, and we use them.
Where platform-native tools are not yet available, we add caption disclosure. We track regulatory changes and update procedures as guidance evolves.
MLS data and market reports
We do not access MLS data directly. Clients provide their own zip-code market reports (typically pulled from their brokerage tools) on a monthly cadence. Our system reads those reports, extracts the relevant metrics, and uses them to inform script generation.
We never republish raw MLS data, listing photos, or any data that would violate MLS terms. The output is original commentary, not data redistribution.
Compliance FAQ
Who owns the content Realest PDMA creates for me?
You do. 100 percent. Scripts, videos, captions, edits, and any derivative work made for your account is your intellectual property, fully and exclusively. We retain no rights to use it elsewhere.
Can my HeyGen avatar be used for other clients?
No. The HeyGen Photo Avatar V trained on your footage is exclusive to your account and your zip codes. It is contractually walled off from any other client. If you terminate service, the avatar can be deleted on request.
How is FTC AI disclosure handled?
We comply with FTC guidance on AI-generated content disclosure on every platform we post to. Disclosure is added at the platform level (in captions, video labels, or platform-native AI tags) according to current best practice. We update our compliance procedures as guidance evolves.
Where does MLS and market data come from?
MLS data is read-only and accessed under properly licensed terms. We never republish raw MLS data; we use it as input to generate market commentary in your voice. Your brokerage compliance team can review the full data flow.
Want to walk through the compliance setup with your broker?
Book a 15-minute walkthrough. We can loop in your compliance contact directly.
Book a 15-minute walkthrough