A Zaceos product · Built for real estate
You are your brand. Let's get you seen.
Realest PDMA is a Personal Digital Media Agency built specifically for real estate agents. We handle your entire social media presence end-to-end. From hyper-local market scripts in your voice, to professional avatar videos of you, to scheduling and posting across Instagram, YouTube, Facebook, and TikTok on a consistent weekly cadence.
Real face. Real voice. Real consistency. Not just some generic content.
6-month commitment. 30-minute onboarding call. Sales-led, not self-serve.
You went into real estate to close deals.
Not to write captions, edit reels, or chase algorithm changes. The job already takes everything. Social cannot be the thing that breaks you.
Posting consistently still wins listings.
Agents who stay top-of-mind on social generate more leads, build more trust, and win more sphere referrals. The math has not changed. The execution has.
Most agents go dark by month two.
We make going dark impossible. The system runs whether you are at a closing table, on vacation, or asleep. Your brand keeps showing up.
The process
Four steps. 30 minutes a month.
You provide your market material once a month. We do the rest.
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Intake and avatar setup
Drop your market data, listings, and under 2 minutes of footage. We train a HeyGen Avatar V on your face and voice. Provide photos for additional scenes and styles.
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Script generation in your voice
Our system writes hyper-local market scripts, lifestyle pieces, and evergreen content in your voice using your zip-code data and our proprietary templates.
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Avatar video production
Approved scripts render as professional videos. Your face. Your voice. No camera, no editing, no studio.
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Multi-platform posting
Auto-scheduled across Instagram, YouTube, Facebook, and TikTok via Metricool on a consistent weekly cadence.
A sample week
Here is what a real week of output looks like.
Three example videos covering a market update, a hyper-local listing breakdown, and a personal-brand piece. Real footage coming soon.
Market Report
Bellevue 98004: Q2 Power, Speed, Competition
Listing Breakdown
$1.2M Craftsman in Capitol Hill: Why It Sold in 6 Days
Personal Brand
The story behind why I sell where I sell
Sample week. Videos coming soon.
The honest comparison
Realest PDMA vs. an ISA vs. doing it yourself.
Most agents pay $800 to $2,000 per month for an ISA doing half this. Here is what the real options look like side by side.
| Capability | Realest PDMA | In-house ISA | Marketing Agency | DIY |
|---|---|---|---|---|
| Monthly cost | $500 to $1,000 | $800 to $2,000 | $1,500 to $5,000 | $0 plus your hours |
| Posts your face on camera | Yes, AI Avatar V trained on you | Only if you record | Stock or generic visuals | Only when you record |
| Hyper-local market scripts | Built per zip, every month | Limited research depth | Generic content calendars | If you have time |
| Posts per week | 7 to 14 | 3 to 5 | 3 to 5 | Varies |
| Auto-posts to IG, YouTube, FB, TikTok | Yes, all four | Manual on each | Sometimes | Manual |
| Lead capture and follow-up | Add-on, AI voice plus DM | Yes, but bottlenecked by hours | Rarely included | You answer it |
| Algorithm-friendly content | Real face, real voice | Depends on the person | Often faceless or stock | Depends |
| Time required from you | ~1 hour per month | Daily check-ins | Weekly approvals | 10 plus hours per week |
| Burns out by month two | No, system runs forever | Maybe, depends on hire | No | Almost always |
Realest PDMA replaces the ISA function. It is not a marketing agency, and it does not require you to hire anyone, manage anyone, or learn new software.
Pricing
Three tiers. One commitment.
Six-month commitment for the discounted rate. Month-to-month available at the higher tier price.
Mobilizer
First 6 months · Discounted rate
- 7 posts per week
- 5 zip codes
- 2 personal content slots
- Premium AI Avatar (HeyGen)
- Metricool auto-scheduling
- Lead Capture and CRM
- Market Reports and zip targeting
- Posted across IG, YouTube, Facebook, TikTok
Optimizer
First 6 months · Discounted rate
- 11 posts per week
- 8 zip codes
- 3 personal content slots
- Everything in Mobilizer
- More volume across more zips
- More personal content per month
- Priority script revisions
Maximizer
First 6 months · Discounted rate
- 14 posts per week
- 11 zip codes
- 3 personal content slots
- Everything in Optimizer
- Enhanced Emotions avatar
- Priority Support
- Maximum coverage for established agents
Add-ons
Available with any plan. Stack them or take the bundle.
Lead Engine
ManyChat DM auto-reply, AI voice follow-up call, and zip report delivery. Captures every DM that comes off your content and works it into a real conversation.
Personal Website
Custom-built personal website with your brand, lead capture, and content showcase. Updated as your business grows.
Newsletter
Monthly or bi-weekly email to past contacts in your voice. Turns a cold database into warm pipeline without any writing on your end.
Always-On Callback
Coming SoonMissed call text-back plus AI re-engagement. Every warm lead gets a response within seconds, even at 2am.
Lead + Newsletter + Personal Website Bundle
Best ValueAdd the full conversion stack at the lowest combined rate. All three services billed as one line item.
You own your work
Data ownership and AI compliance, in plain English.
- You own 100 percent of the content we generate for you. Scripts, videos, captions, all of it.
- Your HeyGen avatar is exclusive to you. We never reuse it on another agent.
- FTC AI disclosure is handled per platform automatically. You stay compliant without thinking about it.
- MLS data is read-only and properly licensed. Your broker compliance team can review the full setup.
The Realest agent playbook
Get the report we send agents who reach out.
The full data report on what is actually working in real estate social right now. Hook engineering, posting timing, hyper-local strategy, the algorithm cycle, AI avatar economics, and the ROI math. Same one we send to every agent who responds to our content. No spam. Unsubscribe in one click.
We respect your inbox. By subscribing, you agree to our privacy policy.
Common questions
Frequently asked.
Is Realest PDMA a faceless content service?
No. It is the opposite. We train a HeyGen Avatar V on your face and your voice, then use it to render the videos. The output looks and sounds like you because it is built from you.
How much time do I have to put in each month?
About one hour. You drop in your zip-code market material and any listings, review the scripts your avatar will say, and approve them. We handle scripts, video, captions, scheduling, and posting.
How is this different from hiring an ISA?
Most agents pay $800 to $2,000 per month for an ISA who handles social plus admin. Realest PDMA replaces the social half at a fraction of the cost, with more output, no management overhead, and no burnout in month two.
Where does the content post?
Instagram, YouTube, Facebook, and TikTok. Auto-scheduled through Metricool on the cadence your tier covers, ranging from 7 to 14 posts per week.
Do I own the content and the avatar?
Yes. You own 100 percent of the content produced for you, and your HeyGen avatar is exclusive to you. We never reuse it on another client. See our data ownership page for the full breakdown.
What is the commitment?
Six months. The first 30 to 60 days are setup and training time, and the algorithm rewards consistency. The 6-month rate reflects that commitment with roughly 30 percent off the month-to-month price.
How do I get started?
Book a 15-minute walkthrough. We confirm fit, walk you through the system live, and if it makes sense we onboard you in a 30-minute call.
Who built this
Built by an operator and a real estate professional.
Realest PDMA is the system Brianne wished existed when she was an active agent. Zac built it. Together they run it. The whole product is shaped by years of frustration watching great agents go dark on social and lose listings to less-talented competitors who simply showed up more often.
Read more about the teamYou are your brand. Let's get it out there.
Fifteen minutes is all it takes to see if Realest PDMA is the right fit. No commitment, no slide deck, no hard sell.
Book a 15-minute walkthrough